Architectural illustration of a theatre

Feasibility Studies

We carry out feasibility studies for proposed new cultural buildings and major refurbishments – providing the evidence and analysis that organisations, funders and decision-makers need before committing to a major capital project. Our track record in this area spans new theatres, concert halls, arts centres and museums across the UK and internationally, including a major new arts centre in Kuala Lumpur.

Find out more about the team behind this work on our About us page.

What our feasibility studies cover

A feasibility study for a cultural building is one of the most important commissions an organisation will ever undertake. Done well, it provides a clear, evidence-based answer to the central question: is this project viable, and on what terms?

Our feasibility studies for arts venues typically address the full range of factors that funders and boards need to understand before proceeding with a capital project. We draw on deep sector experience to produce studies that are rigorous, realistic and persuasive – built on audience data, financial modelling and operational insight rather than aspiration alone.

Studies typically cover:

  • Audience demand and catchment analysis
  • Programming and operational requirements
  • Capital cost estimates and funding strategy
  • Revenue projections and business modelling
  • Sustainability and environmental considerations
  • Governance and management structures for the new venue
  • Site appraisal and architectural brief development
  • Stakeholder consultation

Our approach aligns with Arts Council England’s Building Excellence guidance, ensuring that studies meet the standards expected by major funders.

Who is this for?

Feasibility studies for cultural buildings are commissioned by a wide range of organisations. We work with:

  • Local authorities planning new cultural infrastructure
  • Trusts and charities developing capital projects
  • Architectural practices needing a cultural brief and business case
  • Arts Council England capital grant applicants
  • International clients planning new arts venues
  • Developers and regeneration agencies incorporating cultural facilities into mixed-use schemes

Whether you are at the earliest stage of exploring a new venue or developing a business case for a funding application, we can help you build the evidence base to move forward with confidence.

What you can expect

At the end of a feasibility study, you will have a document that is both rigorous in its analysis and practical in its conclusions. Our clients can expect:

  • A robust, evidence-based feasibility report
  • Clear recommendations on viability, scale, programming and operational model
  • Financial modelling that satisfies funders and stakeholders
  • A document that supports capital funding applications to Arts Council England, the Levelling Up Fund, the National Lottery Heritage Fund and other sources
  • Practical next steps for design development and procurement

Selected Projects

Wimbledon International Concert Hall

We developed the feasibility study and business plan for a major new international concert hall in Wimbledon, designed by Frank Gehry. The study addressed audience demand, programming, governance and long-term financial sustainability for what would be one of the most significant new concert venues in Europe.

Shakespeare North Playhouse, Prescot

We produced the feasibility study and opening business plan for the Shakespeare North Playhouse in Prescot, Merseyside — a new venue dedicated to Shakespeare and the dramatic arts of his contemporaries. The playhouse opened in 2022 and has established itself as a landmark cultural destination in the North West.

London Olympic Park — Cultural and Education Quarter

Stephen was commissioned by the London Legacy Development Corporation to advise on the initial ideas for the cultural and education quarter in the Olympic Park, working closely with the development team on the cultural vision for this new London neighbourhood.

British Film Institute, South Bank

We advised the British Film Institute on the plans for a new National Film Centre on the South Bank, assessing programming requirements, audience potential and the business case for a major new cultural facility.

Alexandra Theatre, Bognor Regis

Our feasibility and options analysis work for the Alexandra Theatre in Bognor Regis led to a successful Levelling Up Fund bid securing £19.4 million towards the redevelopment of the building — a strong example of how a well-evidenced feasibility study can unlock significant capital investment.

International Projects

We have delivered feasibility studies for cultural buildings overseas, including a major new arts centre in Kuala Lumpur and an international arts centre in Federal Hill, demonstrating our ability to work across different cultural and regulatory contexts.

Further UK Theatre Projects

Our feasibility work extends to theatres of all scales across the UK, including new theatres in Chester and Wilmslow, the Marlowe Theatre in Canterbury, the Hexagon Theatre in Reading, the Globe Theatre in Stockton-on-Tees, and a new 300-seat theatre for the University of Coventry.

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Transform Your Cultural Impact

At Stephen Browning Associates, we specialise in strategic planning, feasibility studies, and organizational reviews tailored for the cultural sector. Our expertise helps organizations navigate challenges and seize opportunities for growth.

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