Stephen Browning, Finella Devitt, and Rob Colley were commissioned by Liverpool Playhouse to undertake a socio-economic impact assessment and develop the funding case for a combined redevelopment of the theatre and the adjoining Williamson Square – a project with the potential to save one of England’s most important Victorian theatres and regenerate a forgotten corner of Liverpool’s cultural landscape.
The challenge
The theatre is in urgent need of investment. Accessibility improvements are needed throughout – in the foyers, the auditorium, and backstage. The building also requires significant work to improve energy efficiency and to create a more open, welcoming presence for daytime visitors and the local community. Williamson Square itself has seen visitor footfall decline by 50% since 2019, making the combined feasibility study both a cultural and an economic priority for the city.
Our approach
Working closely with the theatre management team, architects, and local stakeholders, we undertook a comprehensive strategic planning and feasibility process to explore how a redeveloped Playhouse could help regenerate the square and create a compelling all-day destination.
Our recommendations for the theatre included:
- Rethinking the main entrance to create a more welcoming public face
- An all-day café opening directly from the theatre foyer onto the square
- Accessibility improvements throughout the building
- Energy efficiency upgrades
For Williamson Square, our vision included:
- A new outdoor performance space programmed by the Playhouse
- A public and outreach programme in partnership with the Royal Liverpool Philharmonic Orchestra and Tate Liverpool
- Digital panels celebrating the area’s extraordinary cultural heritage
- Stalls for local creative practitioners to sell ceramics, crafts, and artwork
- Locally produced food and drink stalls
- Reactivated fountains, additional tree planting and green space, and improved lighting
Outcome
Our final report included a comprehensive economic and social impact study and a compelling vision for the combined project. The report was accepted by the CEO of the Playhouse, and funding discussions are ongoing.
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